UK's Top Fashion Games on Android: Q1 2021 Performance

The first quarter of 2021 saw varying trends in the performance of fashion gaming apps on the Android platform in the United Kingdom. Utilizing data provided by Sensor Tower, we can observe how these games fared in terms of downloads, revenue, and weekly active users.

Project Makeover, published by Magic Tavern, Inc., experienced a notable decrease in downloads from 134K at the end of December to 21K by the end of March. The revenue peaked in January at approximately 125K USD, followed by a downward trend to 92K USD in March. Weekly active users showed a high in early January with 152K, which later settled at 109K by the end of the quarter.

Another popular title, Covet Fashion: Dress Up Game from Crowdstar Inc, had a spike in revenue in mid-February, reaching nearly 28K USD, but downloads and active users showed a general decline. Downloads dropped from 2.5K in the first week of January to 699 at the quarter's end, while weekly active users decreased from 20K to around 15K.

CrazyLabs LTD's Super Stylist Fashion Makeover showed a decrease in both revenue and downloads throughout the quarter. From an initial 4.8K USD in revenue, it ended March with 2.4K USD. Downloads fell from 14K to 4.8K, and weekly active users dipped from 119K to 90K.

The game Producer: Choose your Star by Amrita Studio saw an increase in revenue from 3.2K USD in late December to nearly 4K USD at the end of March. Downloads peaked in mid-February at 5K, but the weekly active users showed a slight decline from 5.3K in the first week of January to around 6K at the quarter's end.

Lastly, King's Diamond Diaries Saga, despite being the oldest amongst these titles, showed a consistent revenue pattern with a slight uptick from 2.7K USD to 3.5K USD in late January, then stabilizing at 2.7K USD in March. However, the game experienced a significant drop in downloads, with no new downloads recorded after the third week of March. Weekly active users also saw a decline from 2.4K to 1.6K over the quarter.

For further insights and detailed analytics on the performance of these and other applications, Sensor Tower's platform provides in-depth data and trend analysis.